The Digital Paradox: New Media’s Influence on Old Shopping Habits
The information in this report allows brands to navigate the needs of their shoppers as it relates to points of inspiration, sources of influence and purchase behavior. The findings help to inform how brands should balance their efforts between digital media, traditional media and retail strategy. Readers will walk away with an understanding of the evolution of shopping behavior and learn details that can help their business become more effective in, and out of, the traditional retail environment. This study focuses specifically on the Consumer Package Goods, Retail and Travel industries.