Meet the Class of 2016
There is a plethora of information available about Digital Natives, a tech-driven, sporadic generation that does not know a life without technology. As marketers try to understand the implications of this generation’s behavior, we went straight to the source. In addition to fielding an independent online survey of 153 college freshmen, AMP partnered with Boston University to host a panel discussion with members of the Class of 2016 to uncover how these students and their evolving media consumption habits will change the world of marketing. This executive summary provides key takeaways from the presentation supported by our statistical findings.