Most Recent Brand Strategy Posts
January 11, 2017
Learn how to provide travelers with inspiration in the right places and ultimately improve your look-to-book ratio.
January 17, 2017
“78% of individuals claim to enjoy the research and planning process, yet 72% of individuals said they feel overwhelmed”. Here’s how your brand can help.
March 2, 2016
Read our perspective on how to leverage seasonality to connect with consumers authentically.
June 15, 2015
When launching a new product, leave the kitchen sink behind. Focus on a clear objective and allocate spend to support that one objective. Read more about the benefits of setting clear goals in this article.
May 19, 2015
Every year, some 50,000 new products are introduced. But shoppers are often driven by habit, repeatedly buying the same items for most of their household needs. It’s no wonder that, according to Booz & Co., some 66 percent of new products fail within two years of their introduction. So what’s a marketer to do to help consumers cut through the new product clutter?
May 11, 2015
Read our advice on how to develop a compelling value proposition for your new product to stand out in the competitive marketplace.
March 15, 2015
We have missed a HUGE opportunity this Winter season. When the snow falls, consumers are held captive. Literally, bringing new meaning to the idea of a captive audience. Think about the characteristics surrounding the Holy Grail of Marketing – the Super Bowl. The Super Bowl serves as our end-all-be-all due to the reach, the engaged audience, the media frenzy surrounding the event and the multi-screen engagement. Snowstorms are no different. Read more here.
January 17, 2014
Read a few lessons from Google Creative Director, Ben Jones’ presentation at the Ad Club’s Edge Conference.
December 13, 2012
Quirky NBC comedy series, 30 Rock, is nearing an end after its seventh season. With its bizarre, shallow plot lines and blatant industry commentary, the show has undeniably changed the landscape of network television. But TV writers aren’t the only ones who can take something away from Tina Fey’s approach. Marketers have a big opportunity… Read more »
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