Creative

Most Recent Creative Posts

  • July 8, 2013

    Spread the Word: Creating Shareable Experiences

    First, to be clear, your event does need an iPad (or an android tablet or many smartphones) to be successful. Your activation needs to keep people connected to the digital world at-large to extend reach beyond the physical footprint. Social and mobile devices enable people to talk, share, and tell their friends how cool they are for participating in your awesome brand activation. Whether people are tweeting, checking-in, vine-ing or instagramming on their own or being strongly persuaded by cheerful Brand Ambassadors, people sharing info about your activation is good.

  • January 7, 2013

    Holding Down a Piece of Time: Currency in the Digital Age

    In the early 1980s, budding NYC photographers captured the graffiti art spray-painted onto subway cars that traversed the city. They’d wait to set up shots. Pull emergency levers to stop trains, buying time with their cameras and the fresh paint. It didn’t matter that these ‘photographers’? were just kids or that the graffiti they worked… Read more »

  • February 11, 2013

    Solid (Digital) Gold: Oreo’s Cookie or Crème Campaign

    It’s safe to say that at the prom that was Superbowl 2013, Oreo was queen. Maybe even king. To put it simply, every brand wanted to be Oreo after that. #popular. But should that be something to aspire to? Don’t people eventually get tired of prom queens? I gave this some thought in the days that followed… Read more »

  • December 13, 2012

    What 30 Rock Can Teach Marketers

    Quirky NBC comedy series, 30 Rock, is nearing an end after its seventh season. With its bizarre, shallow plot lines and blatant industry commentary, the show has undeniably changed the landscape of network television. But TV writers aren’t the only ones who can take something away from Tina Fey’s approach. Marketers have a big opportunity… Read more »