News

}

AMP Agency Hires New VP of Media to Drive Innovation

by

Sara Whiteleather to lead AMP’s Integrated Media team

BOSTON, MA – March 14th, 2016— AMP Agency, an integrated marketing agency, announced the hire of a new VP of Media, Sara Whiteleather, to assist in leading the growing integrated media team.

As VP of Media, Sara will work in collaboration with the SVP of Media, to lead the agency’s integrated media services, including all online and offline planning and buying capabilities. Sara will play an integral role in driving media innovation by focusing on full funnel, cross channel media strategies around a wide array of activations.

”We (as consumers) experience an enormous amount of interruption from brands who don’t take the time to connect with us personally. Our job as marketers is to turn that interruption into an invitation that consumers want to RSVP to.” Sara is passionate about ad technology and emerging platforms which allows for a stronger relationship between brands and their customers. “Personalized experiences are the expectation” and she believes that brands need to meet that expectation in order to maintain relationships with their customers.  ”The digital ecosystem is a complicated space and the industry as a whole is still doing a lot more talk than walk when it comes to how we actually leverage ad tech. “Big data” doesn’t mean anything if you don’t actually use it. At AMP, we’re investing in the right talent and the right technology and that combination is allowing us to bring extremely powerful, yet simple data solutions to our clients.”

Sara is a digital media expert, specializing in programmatic and developing data driven solutions. Prior to joining AMP, Sara served as an Associate Media Director at DigitasLBi where she was a key contributor to strategic platform partnerships, and on-boarding of a data management platform for a Fortune 500 Financial Services Corporation.

“With the great addition of Sara to our integrated media team, we are excited to continue to expand not only our media technologies, but our talent to best serve our clients’ needs in the evolving media space,” Gary Colen, CEO, AMP Agency.

ABOUT AMP AGENCY

AMP Agency is a full service marketing agency with offices in Boston, Los Angeles and New York. At AMP, we believe in better ideas created a different way. It’s in our heritage. Through the years, we’ve morphed from a non-traditional marketing agency into a full-service shop. Today, we’re a team of 200 + intellectually curious individuals who are eager to solve your business challenges. We’re proud to work with amazing clients including industry leaders like Maybelline New York, Hasbro and Ansell Healthcare. To learn more, visit http://ampagency.com/