Social Media

  • Millennials: Generation Collaboration

    During the month of October, we’re exploring content focused on youth, specifically millennials and the Class of 2016. For our second post, we asked one of our interns, aka a millennial, to provide perspective on how she views her generation. Read Angelina’s thoughts below. My millennial generation is the collaborative generation. We are LinkedIn, groupon-ed,… Read more »

  • ‘It’s Complicated’? with Retailers’ Social Media

    Online retail is at an all time high, with e-commerce sales increasing 17% since last year. It is clear we are experiencing a shift in consumer behavior at an accelerated rate. Retailers must be prepared to connect with their customers on all fronts – online, on social media, and in store – or lose them to the competition.

  • Content Marketing: How to Develop an Effective Content Marketing Strategy

    As digital marketers the ball is always moving’innovation is the norm and only accelerating. The constant challenge for brands and marketers is to evaluate this evolving landscape and take advantage of new opportunities. Historically, being a search guy has meant constantly testing new placement, creative, device and campaign management technologies as both paid and organic… Read more »

  • Getting The Most Out Of Your Sharing Buttons

    I’ve spent some quality time with social sharing buttons mostly because of my experience developing a social sharing plugin for WordPress. Most of that time was spent researching best practices and analyzing implementations on some of the more popular blogs I could find. Without getting too much into which social sharing buttons you should be using on your site, I wanted to share some additional insights into how you can make those buttons display faster and how to measure their effectiveness.

  • The Psychology Behind Social Media, Insights Lab Episode 1

    AMP Agency presents Videos by the Insights Lab- a think tank dedicated to uncovering, understanding and leveraging the best way to connect brands with consumers via the latest technology. Host Jason Rivera discusses this week’s topic: The Psychology behind Social Media Connections. Download the Psychology of Social whitepaper at http://bit.ly/z0OQvX    

  • What we’re looking forward to at 2012 CES

    This week a small cadre of AMP’s most tech-minded individuals (nerds) will be going to the 2012 International Consumer Electronics Show in Las Vegas. And fortunately for all of you, what happens there will not stay there, but instead be blogged, live-tweeted, filmed, twit-pic’d, and recapped for your viewing pleasure.

  • Why B2B Can Effectively Utilize UGC

    Now-a-days user generated content (UGC) is something that advertisers value because it’s living proof that an audience is engaging with the content of a site, but shy away from because it always ultimately ends up as an off topic, vulgar argument and can be a risk for clients that value brand safety. But a recent whitepaper shed some light on the type of brands that should not only attempt to surround UGC, but also actively participate in UGC ‘ business to business brands (B2B).

  • I’m Expecting… Another Discussion.

    Facebook quietly launched a new tool this week that is sparking controversy around the globe. Now in addition to posting favorite bands and vacation photos, Facebook users are also able to announce to their followers if they are expecting a baby. While this seems like a natural progression to the ‘I’m Engaged’? announcement, the ‘I’m Expecting’? function is fueling a lot of discussions. One of the most interesting conversations that arose with the new Facebook option is the concept of giving children an overwhelming online presence before birth. The ‘Expected: Child’? section on the future parent’s website allows for a photo, presumably for a sonogram picture, and also a name, meaning the unborn child is primed to have their own mini-Facebook page while still in the womb.

  • I Know You ‘Like’? Me, But Can I Get a ‘+1’??

    Getting a ‘+1’? doesn’t only apply to guest lists anymore. Google recently launched its new social sharing button, which will compete against Bing’s recent partnership with Facebook and the ‘Like’? button. While Facebook is one of the most popular sites on the Internet, Bing still doesn’t compare to Google in terms of search engine user percentage.

    With unsuccessful past social media experiments of their own, Google is using their new +1 button as a means of influencing their own search algorithm.

  • How the MBTA Should be Using Facebook

    by Marisa Wohl, Account Executive, Integrated Public Relations

    First off, anyone who knows me knows that I tend to rant about my commute (in essence the MBTA) often. In theory, it’s not a bad commute. Six stops on the red line and a ‘quick’? switch to the green line for another two stops. It doesn’t sound that bad, and should take about 40 minutes door-to-door on a good day. But on a bad day, which let’s face it is most days for the MBTA, it can be an absolute nightmare.

    My chosen method of expressing my feelings about a given commute is often Facebook. When I’m sitting on a stagnant train (at one of those rare stops where I get service), I whip out my trusty iPhone and post whatever experience I’m having in that moment. And boom, what happens next? Usually, a flurry of ‘likes’? from friends and often a slew of comments from people commiserating about similar experiences.

  • How the MBTA Should be Using Facebook

    by Marisa Wohl, Account Executive, Integrated Public Relations

    First off, anyone who knows me knows that I tend to rant about my commute (in essence the MBTA) often. In theory, it’s not a bad commute. Six stops on the red line and a ‘quick’? switch to the green line for another two stops. It doesn’t sound that bad, and should take about 40 minutes door-to-door on a good day. But on a bad day, which let’s face it is most days for the MBTA, it can be an absolute nightmare.

    My chosen method of expressing my feelings about a given commute is often Facebook. When I’m sitting on a stagnant train (at one of those rare stops where I get service), I whip out my trusty iPhone and post whatever experience I’m having in that moment. And boom, what happens next? Usually, a flurry of ‘likes’? from friends and often a slew of comments from people commiserating about similar experiences.

  • What's New In Social Media this Week?

    Let’s see what’s new in social media this week’?¦

    Facebook introduces a new suite of safety features, ReadWriteWeb dives into the “why’s” of location-based applications, Mashable breaks down the qualities of an effective community manager, and AMP’s own Stephen Anderson explores how Facebook is changing the world of Search Marketing. Click through for article links and to read more news from this week!