Now-a-days user generated content (UGC) is something that advertisers value because it’s living proof that an audience is engaging with the content of a site, but shy away from because it always ultimately ends up as an off topic, vulgar argument and can be a risk for clients that value brand safety. But a recent whitepaper shed some light on the type of brands that should not only attempt to surround UGC, but also actively participate in UGC ‘ business to business brands (B2B).
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