Multiple media channels inspire awareness.
Arbor Networks' secure service control solutions for global networks are used by over 70% of the world's leading service providers. And they want to keep it that way. So AMP was brought on board to protect Arbor's current customer base, cultivate new accounts and drive their "industry leader" message within the market.
Research and industry feedback told AMP that the target accessed information on new products and services via many channels. This insight inspired the strategy: reach the target at multiple media touch points by building custom programs with top industry publishers.
AMP delivered on this plan by integrating traditional media with a growing digital presence that included email, newsletters, webcasts, podcasts and sponsorship of relevant content. The result was an ongoing, multi-channel presence that positioned Arbor as a powerhouse in the service provider segment.
This strong partnership has efficiently generated an increase in quality leads and lifted awareness year over year. Now in year four, AMP continues to build on the success that has secured Arbor's place as an industry thought leader.