Groundbreaking campaign inspires a revolution.
SKYN from LifeStyles Condoms is no ordinary condom. As the first and only condom made with advanced, non-latex polyisoprene material, it is a truly innovative product deserving of a truly innovative launch. Enter AMP Creative.
Research showed that the 18-25 year-old male target was tired of sensation-numbing condoms. They were ready for something new. Armed with this intelligence and SKYN's unique, almost-not-there material, the SKYN Revolution was born.
SKYN is like no condom ever. So AMP crafted a condom campaign like none before. Goofy humor was cast aside in favor of a sensual, gritty tone. Pulsing music pounded through a quick-cutting TV spot with no-punches-pulled scenes of couples enjoying the "like no condom at all" SKYN sensation. Supporting web elements mirrored this breakthrough approach.
The groundbreaking campaign's honest, racy approach fueled heated online chatter. And that buzz resulted in tremendous SKYN sales and a whole new perception of the LifeStyles brand.