A fresh, new music experience inspires a fresh, new brand.
With an innovative teaching method and an inspiring community spirit, The Real School of Music is a whole new music experience. And when they needed a revamped brand and website to get the word out, they called on AMP Creative.
AMP was challenged with shaping branding and messaging to speak to two distinct audiences – students who need to know that Real School isn't your typical, stale music school, and parents who need to know it is a credible learning institution.
In-depth brand workshops led to the strategy: get young students excited about the fun, social Real School community first; then educate parents about their best-in-class education.
A fresh, modern brand was created to reflect the creative spirit that would draw new students. The site delivered on the new brand with a vibrant, dynamic aesthetic that set Real School apart as a more attractive choice for young musicians. And to assure parents of Real School's credibility, the fun, youthful site was supported with faculty bios, member testimonials and details on the school's results-oriented teaching method.
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