Wrapping up the holidays inspires home cooks everywhere.
With the holiday party season fast approaching, Nasoya needed to raise awareness and drive trial for their healthy-made-easy line of Asian wraps.
Inspired by the target's love of simple but adventurous recipes for holiday entertaining, AMP Interactive drove word of mouth amongst influencers and consumers with an integrated holiday recipe contest focused on Nasoya Wraps.
AMP encouraged consumers to review product information and upload their wrap-based holiday appetizers to a microsite for a chance to win Visa Gift Cards and Nasoya gifts. The contest was seeded to mommy bloggers and health and nutrition experts through unpaid media. Paid search drove site traffic and paid ads put the campaign front and center on influential sites like DeliciousLiving.com, EatingWell.com and FoodNetwork.com.
To date, AMP's online efforts have garnered a click-through rate four times the industry average, with a Conversion to Submission rate exceeding 3%.