Integration inspires traffic and revenue growth.
With leisure travelers turning to the Internet to research and book travel more than ever, Marriott and Renaissance Caribbean and Mexico (MARCAM) Resorts turned to AMP Search to help gain pivotal top positioning in major search engines.
MARCAM faced an extremely competitive leisure travel industry and the need for a creative solution that could be scaled across existing and future properties, while still addressing individual property needs. AMP attacked these challenges with an integrated solution combining the productivity of top organic rankings with nimble, pinpoint targeting of paid search.
Our SEO strategy served individual resort needs with custom keyword selection and on-site content enhancement. Properties' off-site reputations were enhanced through directory submissions, content development and participation in travel-related, user-generated content sites. AMP also deployed custom paid search marketing programs to deliver a truly comprehensive strategy.
In the current year, the percentage of search engine traffic to MARCAM property pages has increased 64%. Search engine revenue has increased 55% in that same time.