Putting the scoop in their hands inspires a love affair with flavor.
Ciao Bella's unique gelato flavors have attracted quite the local following. But they needed to drive greater awareness and participation for their summer sampling tour. That's why they connected with AMP Integrated PR.
Inspired by the tour's "Discover. Savor. Share." tagline, AMP put the product into local media and bloggers' hands. Once they were able to discover and savor the amazing gelato flavor, these targeted influencers were sure to share the love with readers.
AMP used multiple tactical flavors to spread the love. Regionally targeted press releases and pre-event sampling to editors, radio DJs, staff and relevant bloggers got the conversation going. Media events, advanced blogger sampling, exclusive invites, and blogger giveaways and reviews built a buzz that kept growing throughout the tour.
The 10-week campaign achieved a ROI of over 700%, generated nearly 10,000,000 impressions and created a huge increase in the quantity and quality of Ciao Bella chatter in the blogosphere.
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