High-tech outreach inspires a more global understanding of teens.
As a global leader in fun, Hasbro needs to keep their finger on the pulse of teens across the world. So when they were looking for new insight into this demographic from America and Brazil to France, China and Australia – and many countries in between – they turned to AMP Research.
With an extensive – and always growing – understanding of this target, AMP knows all too well that the international language of teens is technology. So we used that knowledge to reach them where they prefer to be reached: online.
AMP employed online journal entries, video posts and blogging exercises to talk with the target, wherever they lived. This high-tech methodology enabled us to capture personal insights from teens two continents away as easily and effectively as from teens two towns over.
The far-reaching yet finely-focused data gleaned from AMP's research was turned into an international trending immersion that Hasbro ideation experts have used to develop new products targeted at teens across the world.