LifeStyles Condoms: SKYN Revolution

National TV spot, dedicated microsite and web banners supported the integrated launch campaign for LifeStyles' revolutionary new condom.

New Balance: MTV VMA Style Villa

VIP invites, collateral and an event build-out raised awareness and drove traffic to the MTV Video Music Awards launch of New Balance's Classics shoe line. The campaign's shoe book won a Print magazine award.

ARAMARK: Involved. Evolving.

Style guide, posters, campus signage and web components helped the national food service provider increase awareness and brand perception among college students.

Hasbro: Ready, Go Play-Doh

Promotional microsite and POS recipe booklet drove retail sales and participation in Play-Doh's Recipes for Fun contest.

LifeStyles Condoms: What's Yours?

In-bar posters and event collateral generated awareness for LifeStyles Condoms' rebranding effort focused on consumers' individuality and self-expression.

360 Vodka: Branching Out with 360

Bar-top displays and signage in high-end bars and restaurants supported 360 Vodka's Branching Out tree-planting promotion and drove trial of their new, eco-luxury vodka.

Burt's Bees: Bee-utify Your World Tour

National mobile tour educated consumers on natural and synthetic ingredients while also introducing them to the iconic brand's expanded line of natural personal care products.

The Wall Street Journal: Big Student Return

Print, web banners, email and free standing inserts schooled parents on the many benefits of purchasing Wall Street Journal subscriptions for their sons and daughters in college.

U.S. Cellular: UrSoConnected

National mobile tour supported by a dedicated microsite generated greater awareness for the wireless provider's brand, and its many features, products and benefits.

ARAMARK: Dining Membership

College newspaper ads, web banners, on-campus signage and brochures boosted college meal plan sales for the national food service provider.

New Balance: Crossover

Print, web video, in-store POS materials and shoe box inserts generated buzz for the launch of New Balance's new Crossover shoe.

Heineken: Red Star Soul Tour / New Legends Series

Print, in-store POS materials, web banners and microsite raised awareness and drove traffic to Heineken-sponsored concerts targeted at the brand's urban, multicultural audience.

AXE: Black Filmmaker's Series

VIP invites, direct mail packages and event collateral generated traffic and upped awareness for AXE's film series promoting up-and-coming African American filmmakrs.

Food Bank For New York City: Change One Thing

Bus stop and urban panel posters, and live radio reads, showed low-income teens in NYC how a few small changes in their food habits could lead to real, positive results in their lives.