White Papers

Building a Digital ‘Foundation’

eMarketer estimates that US health and personal care retail ecommerce sales will encounter double-digit growth through 2018 with total sales projected to reach $27.6 billion.

This forecast indicates the growing importance of digital marketing in each stage of the beauty path to purchase, from inspiration and exploration to confidence in purchase.

Read our perspective on how to build a strong digital foundation to capture beauty shoppers throughout the buying process.

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