White Papers

Psych of Social

Once considered a fad, social media has become the epicenter of most consumers’ online experience. Marketers are quickly trying to understand what it takes to build relationships with consumers and help develop brands through the use of social media. This white paper digs into which principles and theories connect consumers to social media on a psychological and behavioral level in order to inform marketers how to devise social media strategies that resonate with consumers’ needs.

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