White Papers

Social Media Marketing for Brands

Conversations about your brand are happening among more people, in more places, and on more channels than ever before. This shift in communication is occurring as rapidly as new social networks come to the forefront. Understanding what social media means for your brand is no longer an option, it’s a necessary part of your business strategy. This document takes a look at some of the recent changes within the four most popular social networks for brands, identifies the implications, and provides perspective on how your brand can best leverage these channels.

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