Other Posts by this Author

Posts By: Greg Faucher

  • Content Marketing: Being Honest and Keeping Your Friends

    I just read a Content Marketing article which discussed whether Content Marketing needs to be rebranded now that it’s been a buzz term in the industry for a handful of years. For those of you that know me, I absolutely loathe forced marketing lingo. I’d like to think that many people see right through it,… Read more »

  • Google Helpouts: Thoughts from AMP SEO & Social Experts

    How do you make YouTube better? Personalization and authenticity in real time. It’s no surprise that Google seems to have mastered the art with the launch of their latest offering, Google Helpouts, personalized Q&A sessions from certified industry experts. So, what makes Google Helpouts different than YouTube? With over 600,000 how to videos on YouTube,… Read more »

  • PR is Your Most Valuable Link Building Tool

    A large component of effective SEO is to acquire links from authoritative sources that are relevant to your brand. Getting a link from a respected source validates your domain in the eyes of search engines, thus increasing your chances of achieving greater visibility for your website and ultimately driving an influx of qualified traffic to… Read more »

  • Your Blog is Boring

    Blogs are often the worst offenders of boring and self serving content. With the right approach, a blog can be an easy way to generate fresh relevant content that is indexable by search engines. This post will share tips and tricks for making your blog the opposite of boring.

  • Local Search Just Got More Social with Google+ Local

    With the change, Google is providing a more interactive and informative way to search for local restaurants, businesses, and venues- all while taking steps to make their own social network, Google+, more relevant and powerful.

    This could be a smart move for Google to drive up the user base of Google+, which still trails Facebook by roughly 800 million users. By integrating local capabilities into Google+ and feeding that information into popular Google Applications (i.e. Maps, Local Search Results, etc.), Google can expose and introduce users to Google+ as they search for local information. In addition, a new user-friendly layout has been implemented, along with the ability for users to see what local establishments their friends visited, liked, and reviewed.

  • Pinterest for SEO

    It is no secret that search engines are using social media interaction as a measure of search authority within their algorithms. Since users can share ‘pins’? on both Facebook and Twitter, there is an obvious benefit from an SEO point of view. Listed below are additional SEO benefits from Pinterest.

  • SEO Buzzwords Explained through Real Life Scenarios

    SEO is most definitely not lacking in the buzzword department. Link juice, Panda update, social sharing, spider accessibility and canonical tags to list a few. What do these terms actually mean? In this post, Search Specialists Greg Faucher and Pavel Khaykin explain these terms through illustrative real life examples.

  • Forget Google, Bing & Yahoo – It's Hammertime!

    In a move as confusing as his 1994 foray into gangsta’ rap, Hammer (formerly MC Hammer) is launching his own search engine called WireDoo. After all, nothing is more ‘gangsta’? than droppin’ fresh new algorithms across the current search engine landscape.

  • Forget Google, Bing & Yahoo – It's Hammertime!

    In a move as confusing as his 1994 foray into gangsta’ rap, Hammer (formerly MC Hammer) is launching his own search engine called WireDoo. After all, nothing is more ‘gangsta’? than droppin’ fresh new algorithms across the current search engine landscape.

  • I Know You ‘Like’? Me, But Can I Get a ‘+1’??

    Getting a ‘+1’? doesn’t only apply to guest lists anymore. Google recently launched its new social sharing button, which will compete against Bing’s recent partnership with Facebook and the ‘Like’? button. While Facebook is one of the most popular sites on the Internet, Bing still doesn’t compare to Google in terms of search engine user percentage.

    With unsuccessful past social media experiments of their own, Google is using their new +1 button as a means of influencing their own search algorithm.

  • Putting Some Love into SEO

    As someone who has spent the majority of my life around music, I recently wondered what it would be like if artists sacrificed their artistic integrity to make their songs more searchable within search engines. Call me a dork, but yes, this thought actually entered my brain and it intrigued me enough to write a blog about it. This idea would be terrible for musical integrity, but it would be great for sales and artist related search traffic.

    So I thought about what some of the more popular music related search terms might be, and the first thing that came to mind was ‘love song.’?