In the Ad Age article “How AI is Changing the Way Agencies Work,” Matt Fitz-Henry, Amp’s Chief Innovation Officer, shares his expert insights as part of a comprehensive round-up on AI’s transformative impact on the advertising industry. The article explores how AI technologies are integrated into creative and strategic workflows, enhancing efficiency, fostering innovation, and enabling agencies to deliver more personalized and data-driven campaigns. Fitz-Henry’s contributions highlight AI’s significant role in shaping the future of advertising, offering valuable perspectives on this rapidly evolving landscape.
For further insights, visit the Ad Age article.
