AMPlifier – Social Media Industry Update – Week of March 8, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week's marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

PINTEREST ANNOUNCES NEW MARKETING TOOLS, INCLUDING ‘PINTEREST PREMIERE’ VIDEO ADS

As part of its first-ever Pinterest Presents‘ marketing and advertising summit, Pinterest has today announced several new ad tools to provide more insight into campaign performance, and enhanced opportunity to reach the right audience.

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TIKTOK’S NEW TV-CONNECTION OPTION COMES TO US HOMES

Get ready to watch more TikTok, on a much bigger screen. Back in December, Samsung announced a new deal with TikTok to enable Samsung Smart TV owners in Europe to watch TikTok clips on their TV sets. Now, the company has confirmed that the same capacity is coming to the US, with most of its 2021 smart TVs able to access the TikTok-connected app

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TWITTER EXPANDS TEST POOL FOR SPACES, PREVIEWS NEW SCHEDULING FEATURES

Twitter is working fast to develop its Spaces option as it seeks to ride the wave of popularity of the new audio social trend. Over the last week, Twitter has continued with that push, expanding Spaces access to more users and testing out new features, like Space scheduling and labeling tools, to give users more options with their audio chats.

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That's a wrap on this week's feed. Stay tuned to see what happens next.