AMPlifier – Social Media Industry Update – Week of April 5, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week's marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

LINKEDIN IS ALSO DEVELOPING AUDIO ROOMS, TAPPING INTO THE AUDIO SOCIAL TREND

Given the rising popularity of Clubhouse and audio-based social interaction, and its capacity for connecting professionals around niche, industry discussions, it will likely come as no surprise to find out that LinkedIn is also developing its own audio rooms product to tap into the trend.

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INSTAGRAM OFFICIALLY LAUNCHES TIKTOK-LIKE REMIX OPTION FOR REELS

After it was recently spotted in testing, Instagram has now officially launched its new Remix option for Reels, which enables Reels creators to add their own take to eligible Reels clips, which can help fuel content trends.

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TIKTOK LAUNCHES NEW ‘PLAYLISTS’ FEATURE TO GROUP CLIPS INTO THEMED COLLECTIONS

This could be a great way to boost engagement with your content on TikTok. Late last week, TikTok began rolling out a new ‘Playlists’ feature with selected creators, which enables users to group their TikTok clips into themed collections.

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That's a wrap on this week's feed. Stay tuned to see what happens next.