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AMPlifier – Social Media Industry Update – Week of February 1, 2021

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Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week's marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

TIKTOK MAKES CREATING EASY WITH THE CREATOR PORTAL

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For avid or even expert TikTok creators, the Creator Portal will also feature articles that help interpret community trends, dive deeper into the use of sound and music, and spotlight creative effects, helping to inspire and diversify content creation.

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INTRODUCING PROFESSIONAL DASHBOARD ON INSTAGRAM

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“At Instagram, we're committed to helping creators turn their passions into a living and supporting small businesses. As part of our ongoing effort to give creators and businesses the tools they need, we are announcing Professional Dashboard, a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram.”

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TWITTER TAKES A UNIQUE APPROACH TO HANDLING MISINFORMATION WITH THE LAUNCH OF BIRDWATCH

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Twitter and Facebook have been in the epicenter of free speech and misinformation controversies for years. Both platforms adjusted their approach and stance during this election season as the public focused on the matter once again.

Twitter's most recent effort to tackle the spread of misinformation, the launch of Birdwatch, was announced on Tuesday.

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That's a wrap on this week's feed. Stay tuned to see what happens next.

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