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AMPlifier – Social Media Industry Update – Week of Dec. 14, 2020

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Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

INSTAGRAM ADDS SHOPPING TAGS TO REELS, THE NEXT STEP IN ITS ECOMMERCE PUSH

Screen Shot 2020-12-10 at 2.16.23 PMInstagram’s found another way to add pressure to TikTok, this time by adding new shopping tags to Reels, it’s TikTok clone functionality.

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FACEBOOK’S TESTING AN INSTAGRAM CONTENT CALENDAR IN ITS CREATOR STUDIO TOOL

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This is interesting – Facebook appears to be testing a new feature within its Creator Studio dashboard which would provide a calendar overview of your Instagram post-activity both past and scheduled.

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INSTAGRAM TESTS ADDING TIMERS TO STORIES TO BOOST ENGAGEMENT

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Instagram is now testing new timer listings beneath Stories bubbles, which show how long each Story has left before it’s erased.

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That’s a wrap on this week’s feed. Stay tuned to see what happens next.

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