In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for November 2023.
Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.
Highlights from November 2023
November is always a big month for holidays so It’s no surprise that phrases related to that topic were a big theme from the data we collected from last month. We saw movie trailers make our list along with the Country Music Awards and a new single from a band that broke up in 1970. It was also a tale of two Sams with an Elon added in for good measure as he had two mentions in our list. A considerable list of queries from the world of US politics took up space in last month’s data collection. From the world of sports, we saw queries related to F1 racing, College Football, the NBA, the NFL, and two professional wrestling events. Lastly, people searched a lot about their Spotify Wrapped and learned about their streaming habits and that was a nice way to end the month. Let’s get into it.
Observance, Parade, and Deals
The keyword getting the most queries in the month of November 2023 was Veterans Day.
- Veterans Day 2023 – 11/9/2023 – 500,000+ queries
Of course, the big holiday in the United States in November is Thanksgiving. Although there were no overt references to the holiday in our data capture, here’s the holiday unfolded in Google Search this year:
- Macy’s Thanksgiving Day Parade – 11/21/2023 – 200,000+ queries
- Macy’s Thanksgiving Day Parade – 11/22/2023 – 1,000,000+ queries
- Dolly Parton – 11/23/2023 – 2,000,000+ queries
People seemed very interested in the annual Macy’s Thanksgiving Day Parade, searching across two days. Dolly Parton put on a great halftime show performance and it appears people queried to learn how she is still doing what she is doing at her age.
After Thanksgiving, Google searchers turned towards the topic of shopping. The next two big holidays, Black Friday and Cyber Monday, had people searching for the deals they could get as a part of their holiday shopping:
- Black Friday deals – 11/23/2023 – 1,000,000+ queries
- Cyber Monday Deals – 11/26/2023 – 1,000,000+ queries
In years past, we’ve seen retailer names make the list. In 2023, it seems that the search interest is focused on the deal and not the brands.
Daylight Saving Time Ends
Some day, we won’t have to adjust our clocks one hour one way or the other. Until that day, we are stuck trying to figure out when the time shifts.
- Daylight savings – 11/4/2023 – 500,000+ queries
Yes, we were back to Standard Time in November. Hope you enjoyed an extra hour of sleep!
Music and Trailers
Last month we had a nice surprise as there were a few queries related to music. The first being the newest and reportedly last single from the Beatles:
- Now and Then Beatles – 11/2/2023 – 100,000+ queries
The Country Music Awards drove search interest and specifically about the artist known as Jelly Roll who performed on the show:
- CMA Awards 2023 – 11/7/2023 – 500,000+ queries
- Jelly Roll – 11/8/2023 – 200,000+ queries
He also won several awards on the show. He dropped one and it shattered. Yikes.
A couple of movie trailers were released and people were so curious about them that they used Google to find more information about the upcoming films:
- Inside Out 2 – 11/9/2023 – 200,000+ queries
- Madame Web – 11/15/2023 – 200,000+ queries
Both of these films are set to be released in 2024.
Political Twists and Turns
Politics continues to be a topic that is driving search interest. First up, the Republican Presidential Candidate debate:
- Republican debate – 11/7/2023 – 500,000+ queries
- Vivek Ramaswamy – 11/8/2023 – 200,000+ queries
Beyond the debates, there were a few members from the legislative branch of the US government that made our collection from last month:
- Rashida Tlaib – 11/8/2023 – 200,000+ queries
On the 9th, The House voted to censure Rashida Tlaib over her criticism of Israel. Next, the Senator of Oklahoma Markwayne Mullin challenged Sean O’Brien, the president of the International Brotherhood of Teamsters to a fight.
- Markwayne Mullin – 11/14/2023 – 200,000+ queries
Thank goodness Bernie Sanders was there to stop all the “Stand your butt up” nonsense. Finally, New York representative George Santos was expelled from Congress on November 30th.
- George Santos – 11/30/2023 – 500,000+ queries
In much sadder news, Jimmy Carter’s wife Rosalynn passed away on November 19th. On the 28th, he attended a memorial service for his wife on the 28th
- Jimmy Carter – 11/19/2023 – 1,000,000+ queries
- Jimmy Carter – 11/28/2023 – 500,000+ queries
The final query from our keyword category of Politics was Harry Kissinger. The former Secretary of State died on the 29th:
- Henry Kissinger – 11/29/2023 – 2,000,000+ queries
2 Sams and an Elon
It was a month of Sams in November of 2023. First up, the founder of the FTX cryptocurrency exchange.
- Sam Bankman-Fried – 11/2/2023 – 200,000+ queries
This Sam was convicted of fraud and related crimes on the 2nd. The other Sam was the CEO of OpenAI and then he was again.
- Sam Altman – 11/17/2023 – 500,000+ queries
- Sam Altman – 11/20/2023 – 200,000+ queries
Sam Altman was dismissed from his position by the board of directors on the 17th. On the 20th, he was reinstated as CEO. It wasn’t just Sams in November. We had an Elon as well.
- SpaceX – 11/17/2023 – 200,000+ queries
- Cybertruck – 11/29/2023 – 500,000+ queries
The second SpaceX rocket test happened last month and it ended in an explosion. On the 30th, Tesla began its first deliveries of their Cybertruck after many delays.
Some Racing Keywords
May it have been racing on foot or in cars, we saw race keywords make our list.
- NYC Marathon – 11/4/2023 – 200,000+ queries
- F1 Las Vegas – 11/16/2023 – 200,000+ queries
We are seeing F1 continue to gain popularity after writing about it in our October 2023 report.
College Football
Football season is in full force – Take a look at the phrases related to the College game.
- Michigan football – 11/10/2023 – 1,000,000+ queries
- Penn State Football – 11/11/2023 – 500,000+ queries
- Jordan Travis – 11/18/2023 – 500,000+ queries
- Michigan vs Ohio State – 11/24/2023 – 1,000,000+ queries
- College Football – 11/24/2023 – 500,000+ queries
- Oregon Football – 11/24/2023 – 200,000+ queries
- Alabama – 11/25/2023 – 200,000+ queries
From this list, it appears that perennial favorites have returned to the top of search queries.
National Football League
The most popular league in America continues to show off. Look at this list from last month:
- Kansas City Chiefs – 11/5/2023 – 500,000+ queries
- Cowboys vs Eagles – 11/5/2023 – 500,000+ queries
- Josh Dobbs – 11/5/2023 – 200,000+ queries
- Jets – 11/6/2023 – 500,000+ queries
- Chicago Bears – 11/9/2023 – 500,000+ queries
- 49ers – 11/12/2023 – 500,000+ queries
- Patriots – 11/12/2023 – 200,000+ queries
- Lions – 11/12/2023 – 200,000+ queries
- Bills – 11/13/2023 – 500,000+ queries
- Buffalo Bills – 11/13/2023 – 500,000+ queries
- Deshaun Watson – 11/15/2023 – 200,000+ queries
- Joe Burrow – 11/16/2023 – 2,000,000+ queries
- Eagles vs Chiefs – 11/19/2023 – 500,000+ queries
- Chiefs vs Eagles – 11/19/2023 – 200,000+ queries
- Eagles – 11/20/2023 – 2,000,000+ queries
- Travis Kelce – 11/21/2023 – 200,000+ queries
- NFL – 11/22/2023 – 1,000,000+ queries
- NFL – 11/23/2023 – 2,000,000+ queries
- Ravens – 11/26/2023 – 200,000+ queries
- Patriots – 11/26/2023 – 200,000+ queries
The Eagles and the Chiefs appeared to be the most interesting game from November 2023 as it was a rematch of Super Bowl LVII. This time around, the Eagles were victorious – 21 to 17.
NBA
The second most popular sports league had an ok month. Let’s look at their list:
- Lakers – 11/1/2023 – 200,000+ queries
- Warriors – 11/2/2023 – 100,000+ queries
- Lakers – 11/13/2023 – 200,000+ queries
- Draymond Green – 11/14/2023 – 500,000+ queries
- Lakers – 11/15/2023 – 200,000+ queries
- Mark Cuban – 11/28/2023 – 200,000+ queries
The Lakers were the most searched team for the month. Draymond Green caused some trouble on the court and Mark Cuban is selling his majority stake in the Mavericks.
Professional Wrestling
If the AMP Agency team didn’t collect this data, we would not have known about the two Pro Wrestling events that happened in November.
- Crown Jewel 2023 – 11/3/2023 – 200,000+ queries
- Survivor Series 2023 – 11/25/2023 – 200,000+ queries
Both of these Pay-Per-View Events were put on by WWE.
The Gift From Spotify
Spotify Wrapped was back again this year and made our collection twice.
- Spotify Wrapped 2023 – 11/27/2023 – 500,000+ queries
- Spotify Wrapped 2023 – 11/29/2023 – 500,000+ queries
The release date was announced on the 27th and then people needed to learn more about it via search on the release date. Let’s look at how popular this topic has become over the last 5 years:
According to Google Trends, Spotify Wrapped was queried more than this year. It still seemed very popular in 2023 as it was shared across social and other media. We hope your most streamed artist recorded a video thank you for you!
Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.
