Advertising on social platforms can be a great way to get your message out, but as many of us know, creating compelling content that doesn't necessarily feel like an ad is a really tough balance to strike. Enter Pinterest's new Pin Collective, a team of creatives that you can hire to create ads in less than 10 days.
Pinterest's paid adoptions have been around for several years under Promoted Pins. What makes them unique is that they have designed Promoted Pins to flow in with organic content smoothly, making the viewing experience for the consumer much more pleasurable. How many times have you been scrolling through your feed and come across a jarring image that is clearly an ad? I don't know about you, but I find that really annoying. Pinterest solves that by making the separation between organic and paid content much more subtle.
This approach is paying off. According to Pinterest, advertisers who use Promoted Pins receive an average of 20% more clicks in a month after launching a Promoted Pin.
And now, with their Pin Collective self-serve platform, marketers can use a team of content creators to make super appealing Pin ad imagery in as little as 10 days. Easy, breezy, lemon squeezy.
Let's take a peek at some pristine pinners who are doing a great job using promoted pins. (Are these puns too much or am I pinning at this pun game?)
- Target
Not only does Target do a stand-up job at promoting its merchandise, it also showcases its products in a lifestyle setting.
2. Chobani
So, maybe Chobani doesn't have a catalog of ‘perfectly pinnable products' like Target, but they do have a cool Pinterest page packed with wellness tips, recipes, general information and inspirational quotes. Chobani is a perfect example of a brand that understands their customer base and plans their pins accordingly.
3. L.L. Bean
L.L. Bean's Pinterest board does a fantastic job highlighting their ‘nature enthusiast' brand with their outdoor, dog and flannel packed board. Their paid product ads flow seamlessly into the other lifestyle imagery, inspiring viewers to get into nature wearing L.L. Bean clothes
The message is clear: Pinterest paid posts are a great tool for marketers to promote their content in a subtle and effective manner.
