Podcasts are a rapidly growing platform but still feel like a new frontier for advertisers. AMP Media Director Shoshana Przybylinski discussed her podcast ad-buying experience in Marketing Brew’s recent piece, the host-read ad is still king, but podcast advertisers are experimenting with programmatic ads.’
“Shoshana Przybylinski, media director at AMP Agency, says she still buys a lot of podcast ads directly—with no tech involved—depending on the client. It really depends…If [the client is] local, we’ll typically buy through a network or programmatically, just because we can’t waste any media dollars on something that’s going to run nationally,” Przybylinski said. “So that’s definitely when we would lean more towards the network buying. But sometimes you do want that host connection, and that’s when you would go to the show directly’.”
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