SVP of Media, Sascha Lock, recently shared his insight on the future of advertising on an episode of the Marketing Smarts podcast with Anne Candido and April Martini.
The future of advertising is broad and difficult to chart, but Sascha predicts that it will distill into four key ideas: human connection, carefully curated advertising mixes, influencer storytelling, and tension with short-term trends.
Dive deeper into these predictions by listening to the Marketing Smarts podcast here!
