Most Recent Brand Strategy Posts
February 22, 2017
Millennials, ages 25-34 are in transition mode. They’re post-college but pre-kids, and while they push off transitional signifiers of adulthood, they’re looking for ways to define themselves as grown-ups
January 25, 2017
The future of travel agencies- personal, immediate and innovative.
January 17, 2017
“78% of individuals claim to enjoy the research and planning process, yet 72% of individuals said they feel overwhelmed”. Here’s how your brand can help.
January 11, 2017
Learn how to provide travelers with inspiration in the right places and ultimately improve your look-to-book ratio.
March 2, 2016
Read our perspective on how to leverage seasonality to connect with consumers authentically.
June 15, 2015
When launching a new product, leave the kitchen sink behind. Focus on a clear objective and allocate spend to support that one objective. Read more about the benefits of setting clear goals in this article.
May 19, 2015
Every year, some 50,000 new products are introduced. But shoppers are often driven by habit, repeatedly buying the same items for most of their household needs. It’s no wonder that, according to Booz & Co., some 66 percent of new products fail within two years of their introduction. So what’s a marketer to do to help consumers cut through the new product clutter?
May 11, 2015
Read our advice on how to develop a compelling value proposition for your new product to stand out in the competitive marketplace.
March 15, 2015
We have missed a HUGE opportunity this Winter season. When the snow falls, consumers are held captive. Literally, bringing new meaning to the idea of a captive audience. Think about the characteristics surrounding the Holy Grail of Marketing – the Super Bowl. The Super Bowl serves as our end-all-be-all due to the reach, the engaged audience, the media frenzy surrounding the event and the multi-screen engagement. Snowstorms are no different. Read more here.
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- A New Type of Travel Agency: AI Meets Human Expertise by Molly Alderson
- How to Improve Your Look-To-Book Ratio: Converting Selfies Into Sales by Molly Alderson
- Clutch Identifies Top Agencies in New York City by Molly Alderson
- The Year of Intelligent Personal Assistants by Jon Bishop
- Transitional Millennial Shopper Behavior by Molly Alderson
- Travel Brand Opportunities by Molly Alderson
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