Most Recent Brand Strategy Posts
July 12, 2017
Learn about AMP’s four-step process for building a connected data ecosystem.
February 22, 2017
Millennials, ages 25-34 are in transition mode. They’re post-college but pre-kids, and while they push off transitional signifiers of adulthood, they’re looking for ways to define themselves as grown-ups
January 25, 2017
The future of travel agencies- personal, immediate and innovative.
January 17, 2017
“78% of individuals claim to enjoy the research and planning process, yet 72% of individuals said they feel overwhelmed”. Here’s how your brand can help.
January 11, 2017
Learn how to provide travelers with inspiration in the right places and ultimately improve your look-to-book ratio.
March 2, 2016
Read our perspective on how to leverage seasonality to connect with consumers authentically.
June 15, 2015
When launching a new product, leave the kitchen sink behind. Focus on a clear objective and allocate spend to support that one objective. Read more about the benefits of setting clear goals in this article.
May 19, 2015
Every year, some 50,000 new products are introduced. But shoppers are often driven by habit, repeatedly buying the same items for most of their household needs. It’s no wonder that, according to Booz & Co., some 66 percent of new products fail within two years of their introduction. So what’s a marketer to do to help consumers cut through the new product clutter?
May 11, 2015
Read our advice on how to develop a compelling value proposition for your new product to stand out in the competitive marketplace.
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- RT @clutch_co: Congratulations to the remaining 2017 leading advertising agencies in New York! Read more: https://t.co/3dwwFw3CE7 https://t…
- RT @clutch_co: Congratulations to the 2017 leading digital agencies in New York! Read more: https://t.co/3dwwFw3CE7 https://t.co/PA3e61kBsm
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- A New Type of Travel Agency: AI Meets Human Expertise by Molly Alderson
- How to Improve Your Look-To-Book Ratio: Converting Selfies Into Sales by Molly Alderson
- Clutch Identifies Top Agencies in New York City by Molly Alderson
- Video Killed More Than the Radio Star by Molly Alderson
- Creating a Connected Data Ecosystem by Nicole Peterson
- Attracting Affluent Audiences by Nicole Peterson
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