Most Recent Experiential Posts

  • May 9, 2012

    A Festival of Opportunity

    Despite the wild popularity of music festivals, the online community is undeveloped, which poses ample opportunity for brands. In addition to a strong online presence, the festival scene is also lacking in another area ‘ vending. Festival goers consider the weekend to be a vacation and spend accordingly. After all, ‘wasting money puts you in a real party mood,’? as Andy Warhol so insightfully proclaimed. Most people go with plenty of cash in their pockets and are looking to empty them on new, unique items. I have left several festivals disappointed in the lack of shopping that I had accomplished, due to lack of vendors, lack of variety, and shops running out of merchandise.

  • July 25, 2013

    The 411 on Measuring Events: Tips to Effective Event Measurement (Part III)

    The goal of qualitative measurement, while not as statistically significant as quantitative tactics, is to assess event performance by obtaining unaided, firsthand consumer reactions, impressions and perceptions relative to the event experience. This information gives marketers an in-depth and unfiltered evaluation of how the audience received an event. A few methodologies to capture this data include:

  • July 22, 2013

    The 411 on Measuring Events: Tips to Effective Event Measurement

    We can all agree that with the planning, logistics and costs that go into executing a brand event, it’s essential that you have a measurement strategy in place to help gauge the success and effectiveness of your event marketing efforts. That said, measuring events can often be a complicated assignment when trying to determine just… Read more »

  • July 8, 2013

    Spread the Word: Creating Shareable Experiences

    First, to be clear, your event does need an iPad (or an android tablet or many smartphones) to be successful. Your activation needs to keep people connected to the digital world at-large to extend reach beyond the physical footprint. Social and mobile devices enable people to talk, share, and tell their friends how cool they are for participating in your awesome brand activation. Whether people are tweeting, checking-in, vine-ing or instagramming on their own or being strongly persuaded by cheerful Brand Ambassadors, people sharing info about your activation is good.