Most Recent Shopper Marketing Posts
February 22, 2017
Millennials, ages 25-34 are in transition mode. They’re post-college but pre-kids, and while they push off transitional signifiers of adulthood, they’re looking for ways to define themselves as grown-ups
June 2, 2016
Let us influence you about the importance of influencers.
May 16, 2016
Read about Ubimo and AMP’s partnership that will drive you brands revenue-generating efforts.
March 23, 2016
Brands are getting closer to closing the gap between the offline and online experience. Read our perspective on how beauty brands can lead the charge.
February 24, 2016
AMP Shopper Digital Partners with Retailigence to Deliver Location-based Shopper Activation at Scale
Partnership deepens access to Retailigence’s product location platform and in-stock product data for mobile path-to-purchase messaging and measurement across digital shopper campaigns.
July 22, 2014
Read how marketers should leverage mobile marketing during the 2014 Back to School season.
June 13, 2014
Why Pinterest’s New Advertising Tool is Important to Your Brand? Until now Pinterest has been non-revenue generating, but is testing the waters of paid advertising in the form of ‘promoted pins’ to cash in on all the brand awareness they are drumming up for retailers. Pinterest Promoted Pins Until recently, promoted Pins have only been… Read more »
October 13, 2010
At what point in the purchase cycle do consumers stop considering other brands? What the heck is a stickybit? And of course, some wacky, futuristic stuff from MIT. Find out what the AMP Insights Lab has been up to lately with a recap of our FutureM event, Say Buy Buy To Shopping As You Know It: Hello To the Future of Consumerism.
August 29, 2012
It’s the most wonderful time of the year (especially for retailers). The holiday shopping season is fast approaching, and whether brands are focusing on Black Friday, Cyber Monday, or beyond, taking total advantage of the latest consumer behaviors and trends is essential. What to Expect this Season In-store Technology Top trend spotter Marian Salzman predicts… Read more »
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- A New Type of Travel Agency: AI Meets Human Expertise by Molly Alderson
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- The Year of Intelligent Personal Assistants by Jon Bishop
- Transitional Millennial Shopper Behavior by Molly Alderson
- Travel Brand Opportunities by Molly Alderson
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