The article from LBB Online, written by Molly Miloscia, Amp’s Director of Social Media, explores the resurgence of static content on social platforms, notably Pinterest, among Gen Z users. It details how static imagery is regaining popularity due to its appeal for more authentic and less invasive content than dynamic video, reflecting a shift towards more mindful social media consumption. This trend is significant for marketers as it indicates a broader movement toward authenticity and could influence future social media strategies.
You can read the full article here.
