The lovable, iconic toy evokes a sense of nostalgia and happiness for those growing up in the 90’s. Hasbro wanted to introduce the affable furball to a new generation of fans with a few upgrades. Most notably, Furby had the capacity to learn and develop a distinct personality over time based on its owner’s affection or lack thereof.
This technically upgraded toy needed an equally unique and dynamic online experience for its new generation of fans. Cue AMP Agency.
STRATEGY: SHOWCASE THE OFFLINE PRODUCT BEHAVIOR DIGITALLY
We created the online destination for Furby, developing the digital experience using HTML5 Canvas and a proprietary personality algorithm to mirror the actual product’s behavior of developing and shifting personalities over time based on specific user interactions.
TECHNOLOGY: BUILDING FURBY.COM
The virtual experience mimicked how the product would behave in real life. The more users visited the site and the more time they spent on the site, the more Furby’s personality adapted and shifted. It was never the same experience twice on Furby.com.
The site truly embraced Furby’s unpredictable nature and embodied the brand persona that Furby has ‘a mind of its own.’ Visitors to the site had the option to play with a virtual Furby, discover and explore product attributes, learn the Furbish language, and design their own Furby to add to a digital exploration wall.
ee-tay! (Yes!) The site worked. Furby was one of the top selling toys of the year.