GoodMoves

We champion social impact by channeling our collective passion and skills to create positive, lasting change in our communities. Because that’s the good move. We fuel good moves across three core pillars: DEIB, community service and pro bono work.

We make noise for what matters.

Voices and action really do make a difference. So we amplify opportunities for inclusion and equity through pro bono work, service and volunteering.

Person wearing a hat and striped sweater, standing indoors with hands raised, speaking passionately.

We wear our hearts on our streets.

Impact starts at home. So we support the people, animals, neighborhoods and environments in our communities and beyond.

We believe in people.

Humans have a relentless capacity for change. So we encourage Ampers to be a part of the change and make the most of what we’ve got.

Diversity Equity Inclusion Belonging

We nurture a culture that invites all of our humans to shape, question and claim it.

We see diversity, equity, inclusion and belonging as cornerstones of creativity. They help us push past narrow thinking and ignite innovation. We continually strive to pave more paths to progress—where all of us have the resources, opportunities and support needed to make our mark. We will not always get it right. But that’ll never stop us from trying, learning and making better moves the next time.

Our commitment to diversity means a commitment to talent. So a cornerstone of our DEIB efforts is our continued participation in BLAC (Building Leaders and Creators), a national internship program focused on bringing more Black creatives to the advertising agency. This is the third year we’ve hosted interns for a twelve-week program.

Community Service

Energizing our communities through consistent, collaborative action.

We believe that collective action drives meaningful progress. By actively engaging with our communities, we forge connections that go beyond business. We collaborate with local organizations, nonprofits and grassroots movements to tackle challenges and support initiatives that enhance the well-being of those around us. Together, we can empower individuals, strengthen social bonds and cultivate a culture of giving back.

Person playfully holding a can to their ear like a phone while standing in a warehouse.

Volunteers, including a woman and child, smiling while packing corn in cardboard boxes at a community service event

Group of four volunteers smiling for a selfie at a community service event, with one volunteer holding a large bag over their shoulder

Two volunteers wearing hairnets smiling for a selfie as they are preparing food as part of a charity effort.

ProBono

Lifting up organizations that are blazing trails for positive change.

Partnering with pro bono organizations lets us use our powers for good. We get to help causes we believe in while forging lasting relationships built on shared values and a passion for making a difference. We contribute to a collective effort by supporting organizations dedicated to social, environmental or community causes. We build awareness. Amplify their reach. Elevate their initiatives for the most impact. And most importantly, drive positive change.

A panel of five individuals seated, holding microphones, discussing 'The Black Effect: Diversity as a Game Changer for Brands,' during an outdoor event — Beca – 2018
Supporting hiring Black creatives in executive roles for the Black Executive CMO Alliance (BECA).

"Actors, including individuals in wheelchairs, dressed in colonial-era costumes on stage, performing a theatrical play in a vintage set design — AWB – 2022
Helping Acting Without Boundaries (AWB) empower disabled individuals via inclusive arts.

A smiling woman petting a dog at an indoor event. — CACC
Walking dogs and socializing cats for Chicago Animal Care & Control.

Pro Bono Latest

Nick Offermans face surrounded by dirt and flowers

Incredible Beast

We put Nick Offerman in the ground for good

Like all of us, Incredible Beast Omnimedia sought greener pastures. Literally. During 2023 Farm Bill negotiations in Congress, they teamed up with the National Resources Defense Council (NRDC) to promote regenerative agriculture by advocating for the COVER Act.