AMP Agency’s LaundryView website named one of “12 Killer Websites Worth Watching”


iMedia Connection, June 09, 2010
AMP Agency’s LaundryView website named one of “12 Killer Websites Worth Watching”

Brand Name: LaundryView
Client: Mac-Gray
Agency/Site Creator: AMP Agency

What is unusual and effective about this website?

This MITX award-winning website is the perfect example of how to leverage advanced technology to create a solution that addresses the unique pain points of a business (equipment down time costs money) and its consumers (wasted time waiting for machines) at the same time. The application is the only one of its kind, uses the internet as a backbone, and relies on custom-engineered components to operate incorporating Flash and LAMP development.

LaundryView allows consumers to monitor the status of washers and dryers in connected laundry rooms from any computer with internet access. Students may also receive notification via email, PDA, or cellphone when their laundry is done or a machine becomes available. For Mac-Gray, LaundryView helps the company save and make money through improved machine uptime and increased laundry room usage. Each LaundryView machine tracks its own status and automatically sends out notification when it has failed. A text message is dispatched electronically to a service technician, and within minutes, the service request is added to the technician’s to-do list. LaundryView also graphically displays the past two weeks’ usage of a laundry room so students can avoid peak usage times, making them (and the laundry rooms) more efficient.

How would you improve this website?

Discussions are underway about two ways to improve the website. First, the team would like to extend this to other platforms such as the iPhone and/or Android, allowing for full functionality on a mobile platform. Second, we would like to incorporate an online user account, allowing parents of college students to “load” funds into a student’s account, which is then available on their laundry card, eliminating the need for buckets of quarters. This will also help Mac-Gray reduce the staff required to collect from the machines and associated risk.

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