Buy Buy To Shopping As You Know It: Say Hello To The Future of Consumerism


MITX Awards, October 2010
AMP Named a Finalist for three MITX Awards

During MITX’s recent FutureM event, AMP shared the must-know insights from our upcoming proprietary study “Behind the Buy” on key digital information access points used by consumers when researching purchases.

With a focus on highlighting the practical application of these consumer insights to the future of digital and shopper marketing, the presentation, and accompanying panel discussion, revealed the types of information consumers are seeking through digital channels and the degree to which the information ultimately influences purchase behavior across multiple categories such as fashion, health/beauty, grocery and consumer electronics.

The full study will be available in the coming weeks, but click here to download the FutureM presentation, or visit our blog to read a full event recap