The Psychology of Social – AMP Agency's FutureM Event – Sept 14th at 8:30am


Join AMP Agency for a look into the evolution of social media ‘ where it is today, emerging technologies and channels, and what’s to come in the years of innovation ahead. The event will combine an exclusive first-look at findings from AMP’s latest research study, the ‘Psychology of Social’?, and an in-depth panel discussion with leading social experts discussing the various triggers that lead to successful consumer adoption of new social channels and their vision for the evolution of social media.

Our event will be held as a part of MITX’s FutureM, a community-driven, multi-format event experience throughout Greater Boston occurring the week of September 12 ‘ 16, 2011 that will explore “what’s new and what’s next in marketing”. Register for FutureM and the Psychology of Social at with the 20% off discount code ‘AMP Agency’?.

When: Wednesday, September 14, 8:30am – 10:30am

Where: Cambridge Innovation Center – 1 Broadway, Cambridge, MA. The Havana Room.

Meet our panelists!

Laura Fitton

Once upon a time dubbed a “Queen” of Twitter, Twitter’s own mom-at-home to tech CEO Cinderella Story Laura ‘@Pistachio’? Fitton is CEO/Founder of (recently acquired by HubSpot) and co-author of Twitter for Dummies. Laura founded (@oneforty) — creators of SocialBase and the web’s most extensive directory of social media tools — in 2009 when she recognized that software built on Twitter’s API was going to change the world. Now a thriving B2B Social Business community and SAAS management platform, oneforty eliminates the chaos and uncertainty around doing social business right.

Laura is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value. She founded the first Twitter for Business consultancy, Pistachio Consulting, in 2008 and has been speaking professionally about the business use of Twitter since 2007. She is a warm and engaging keynoter, has lectured at HBS and MIT-Sloan, and has been quoted in dozens of national publications including BusinessWeek, Forbes, Fortune, Newsweek and the Wall Street Journal. She also raised $25,000 for Charity: Water in December 2008 in the first ever “donate by tweeting” charity campaign, @Wellwishes. Laura lives in the Boston area with her two daughters and two dogs.

Laura believes that everyone can benefit – dramatically – from realtime technologies like Twitter because of their power to overcome isolation. “The people you meet on Twitter remove the obstacles that hold us back in our everyday lives.”

Todd Van Hoosear

Todd Van Hoosear is a professional communicator and technologist with close to 20 years of experience in marketing and technology. He’s led regional, national and global public relations teams in the telecommunications, CAD/CAM, networking and Web spaces with great results. Along the way, his technology background ensured that he was an early social media and Web 2.0 adopter — launching his first blog in 2004. Todd has worked with clients ranging from the United States Marine Corps, the National Thoroughbred Racing Association, SickKids, the Commonwealth of Massachusetts, MapQuest and leaders in mobile, networking, engineering and manufacturing technology. Todd serves as Vice President of Social Media for the New England Publicity Club, a Fellow with the Society for New Communications Research, a founding member of the Social Media Club’s board of directors and a member of the IABC’s Social Media Release Working Group. He holds an M.A. in communications from Michigan State University. You can find him on Twitter at @vanhoosear.

PJ Guinan

Dr. PJ Guinan is an associate professor in the Information Technology Management Division and teaches in the Management Division. She teaches multi-disciplinary courses in information technology, cross-functional teamwork, organization design, organization change, and management strategy. She is the faculty chair for the open enrollment program “Social Media Management: Strategies and Practices for the New Social World” and the “IT Leader Development Consortium.”

She is the author of an international award-winning book entitled Patterns of Excellence for IS Professionals: An Analysis of Communication Behavior. Dr. Guinan received two awards for teaching excellence from Boston University, where she taught prior to joining Babson’s faculty. Her executive education program teaching includes custom programs for IBM, USAA, Ernst and Young, Lucent Technologies, the Boeing Corporation, EMC, Met Life, Houghton Mifflin State Street Bank, and Petroleos de Venezuela.


Jamie Pappas

Jamie is Vice President of Social Media and Integrated Public Relations at AMP Agency where she leads the development and execution of strategic solutions for clients across a range of digital and social channels. Jamie is a founder and member of the Board of Directors of the Community BackChannel, a community for and by community professionals. She also serves on the Board of Directors for the Social Media Club, Boston Chapter and the Enterprise 2.0 Conference. You can connect with her online at her blog, Social Media Musings, or via Twitter @JamiePappas.


Additional Details on FutureM

MITX’s FutureM is an intellectual marketing mash-up. FutureM brings the community together to contemplate and celebrate the future of marketing, and Massachusetts’ role in helping to realize it. Community enabled, multi-format and multi-location, it has become the national showcase for the leading marketing thinkers and doers. From the Opening Night Kick-Off on September 12th to the closing parties at the end of the week, marketing and technology practitioners will come together to discover what’s new and debate what’s next in marketing. Explore other FutureM events at