• Wheels up to Austin’?¦ as Soon as the Plane is De-iced

    I’ll be honest. Any illusions of my first trip to SXSW did not start off with battling through a blizzard and the associated travel delays. But if there was one constant piece of advice / forewarning I did unilaterally receive from colleagues in the industry, it was that my experience at SXSW would absolutely not go as expected.

  • The Real Geo-Targeting, Insights Lab Episode 23

    In the second episode of our mobile series, we turn to the expert, Walt Doyle, CEO, WHERE and GM, PayPal Media Network, to explain geo-targeting and geo-fencing and how brands can utilize this technology. Throughout the episode, Doyle provides marketers recommendations to leverage this technology to successfully reach the consumer.

  • Re-thinking Mobile Commerce, Insights Lab Episode 22

    Walt Doyle, GM, PayPal Media Network, joins the Insights Lab for a two-part video series on the different facets of mobile. In this episode, Doyle defines and discusses mobile commerce. In the marketing world, there is lots of buzz around mobile commerce or m-commerce and the future of m-commerce. But, let’s take a step back… Read more »

  • iPhone5: One Step Forward, Two Steps Back

    For the first time in recent history, the American public has become disenchanted with Apple. Despite reported record-breaking sales, the new Apple product has come out to an overwhelmingly negative reception by non-loyalists. One of the major issues is that consumers are accustomed to Apple products that boast new and exciting features and innovations. Unfortunately,… Read more »

  • Social is Going Mobile, Don’t Get Left Behind

    In the wake of the much anticipated iPhone 5, a post on the importance of social optimization for mobile couldn’t seem more fitting. The latest data reports that consumers spend more time on mobile devices than any other medium, surpassing TV, web, and radio. The fact that people spend an average of two hours per… Read more »

  • Planning Your Multi-Screen Campaign

    Our target audiences are multi-tasking across devices. Even among those with just a television and computer (two screens), 52% of users report that it’s somewhat or very likely that they’re using another device while watching television. With each screen added to the mix, that percentage rises, 60% of smartphone users (3 screens) and 65% of tablet owners (4 screens) say that multi-device use is the norm while watching TV (source: eConsultancy, May 2012)

    Planners must understand the impact that multi-screen usage is having on their clients’ brands as the stats derived by recent studies highlight the importance of creating a multi-screens strategy.

  • What is Responsive and Adaptive Web Design?

    No website is complete these days without at least considering mobile. Based on comScore’s latest annual report on the mobile landscape, ‘2012 Mobile Future in Focus‘?, smartphones and tablets were responsible for nearly 8% of all observed internet traffic in the United States at the end of 2011. Another study from comScore showed that more… Read more »